Challenge

The client needed to determine the size of the addressable market and identify a practical strategy for entering it. The assessment also needed to establish the investment required, suitable production capacity, operating model, and strategic foundation necessary for the business to compete successfully.

The Quicksteps Approach

Quicksteps evaluated the market opportunity and proposed entry strategy alongside the investment and operational requirements of the business. The feasibility study examined the facility capacity needed and developed a ten-year forecast to assess the proposed plant’s viability and support board-level decision-making.

Outcome

Quicksteps completed and submitted the feasibility study and presented its findings to the client’s board. The board approved the project, and the edible-oil refinery and packaging plant is now being built.